studies - daili sleep

research daili sleep

Blind pilot test

introduction:

At Dailipharma we continuously strive to innovate and improve our products.

In the first months of 2024, we took a bold step by conducting a blind pilot test on our product Daili Sleep. We understand the importance of objective research and therefore engaged an external specialist organization to lead the process.

During this exciting test period, we provided 10 participants, who had no knowledge of Dailipharma or our products, with Daili Sleep for four weeks. What made this test unique was that the participants received the products blind, without any label around the ampoule and without packaging.

General information about the participants:

Number of participants: 10

Gender: 2 males, 8 females

Occupation:
- Student
- Active retiree
- Communications agency manager
- Independent manager
- Psychiatric nurse
- Independent consultant
- Administrative clerk
- CNC programmer
- Kindergarten teacher

Family composition:
- 3 singles
- 7 with a partner
- 1 single person has 2 children under the age of 12
- 2 have no children
- 1 single person lives with parents who are at least 60 years old

All participants with a partner have children at least 12 years old:
- 5 couples have 6 children between the ages of 12 and 18
- 6 couples have 9 children together who are at least 18 years old

Results based on diaries and a focus group discussion.

Halfway through the test, exactly after two weeks of use, all participants were invited to share their first experiences with the product in their individual diaries. This interim assessment gave us valuable insights into how the product was experienced and what possible effects were already noticeable in the participants. It gave us a first glimpse into the perceptions and reactions of the users during the initial phase of the testing process.

Focus discussion
After the full duration of the test (4 weeks), all participants were invited again, this time for an in-depth focus interview. During these interviews, the results of the test were discussed in depth, with participants having the opportunity to share their experiences, feedback and any suggestions directly with us.

Below are the summarized results of these important interim and final assessments:

taste rating

The Daili Sleep product was subjected to a thorough evaluation of the taste by the test panel. During the test period it was determined that the product has a fairly pronounced taste, which was generally rated as tasty.

Interestingly, the majority of the panel considered taste to be less important than the performance of the product.

Over time, the participants even found the product tastier.

  • The product generally has a pleasant taste.
  • The majority find taste less important than the effect of the product.

effect / functioning of the product

During the test period, the effect of Daili Sleep on sleep was carefully evaluated.

The results indicated a clear positive effect, with over 64% of participants responding positively to all questions regarding the effect of the product.
The most notable effect observed was that participants slept more soundly and woke up less quickly after using the product. 3/4 of the participants noticed a deeper quality of sleep due to the Daili Sleep.

As the test progressed, the positive effect on sleep increased significantly.

  • Positive perceived effect on sleep.
  • As the test progresses, the positive effect on sleep increases.

natural supplement or medical product?

The test panel was also asked whether they considered Daili Sleep more of a dietary supplement or a medical product.

The majority of participants viewed the product as a dietary supplement, while only one test subject considered it more of a medical product.

  • Seen more as a nutritional supplement than as a medical product.
  • Only one test subject considered it a medical product.

method of use & packaging

The ease of use and packaging of Daili Sleep were assessed by the test panel.

The findings showed that the bottles were easy to open and the amount of supplement was easy to take.

While the majority of the panel found the bottles convenient for drinking, there were divided opinions about the appearance of the bottles and the extent to which the packaging made the product trustworthy.

  • Bottles are easy to open according to the panel.
  • Divided opinions about the appearance of the bottles and the reliability of the packaging.

forgotten and effect of one forgotten

Another aspect that was investigated was the effect of forgetting to take an ampoule on sleep.

Although the majority of the test subjects had faithfully taken the ampoules, some participants sometimes forgot to do so.

The effect of forgetting a vial on sleep appeared to be limited overall, although a difference in sleep quality was observed between those who did and did not take the vial after forgetting.

  • Majority took ampoules faithfully, but some forgot.
  • Effect of forgetting an ampoule on sleep was limited.

Conclusion

The product works and provides effective sleep support

After careful evaluation and feedback from our test panel, we can confidently say that Daili Sleep is an effective product for sleep support.
Participants shared positive experiences, with many indicating they would be willing to pay for it (i.e. make a purchase) because of the value it provides to their sleep quality.

In light of these findings, we will continue to strive for improvement and innovation to ensure that Daili Sleep is not only effective, but also accessible and clearly positioned in the sleep support market.